Spotify breakthrough: GENUIN CD "Bach Without Words" listened to over 2 million times
"Bach Without Words," the debut CD of the pianist Christiane Neumann, is a true Spotify Hit. Within 2 months the CD has been listened to over 2 million times by Spotify users, with listenership on the rise. For labels and artists this is roughly the equivalent of the revenue earned from 1000 CDs sold. For GENUIN, the figure proves for the first time something that has been prophesied for years: streaming is a new market that can generate significant revenue and new listeners. Streaming still does not appear to suppress the physical CD: worldwide, sales of the album are normal.
With this in mind, GENUIN is focusing its strategy on making downloads and streaming available early on without allowing itself to be deterred by the fear of a collapsing CD market. Whereas in the 1980s, when the introduction of CDs heralded a golden age in the music market, the introduction of MP3 downloads in the 1990s marked a break in sales and marketing strategies. Many labels initially demonized MP3 files and digital downloads before later using them as a new way to reach their listeners. Things had barely settled before streaming and subscription models brought new wind into the market. GENUIN was established right at this moment of change, in 1998, and from its onset viewed the new digital distribution opportunities as an opportunity and asset for enjoying music in the digital age.
Together with Naxos digital, GENUIN quickly found a reliable partner that presents all of its new releases worldwide on virtually all of the digital portals available - whether as a stream, a MP3 file or a high-resolution HD Format. In this way, GENUIN provides all listeners an opportunity to find a medium optimally tailored to the way they enjoy classical music, be it the stream from a cell phone while on the road, the digital file on the computer’s iTunes library or the CD on the home stereo system.
GENUIN at Spotify (for registered users)
To the GENUIN CD catalog"Bach Without Words" on Spotify (for registered users)
"Bach Without Words," the debut CD of the pianist Christiane Neumann, is a true Spotify Hit. Within 2 months the CD has been listened to over 2 million times by Spotify users, with listenership on the rise. For labels and artists this is roughly the equivalent of the revenue earned from 1000 CDs sold. For GENUIN, the figure proves for the first time something that has been prophesied for years: streaming is a new market that can generate significant revenue and new listeners. Streaming still does not appear to suppress the physical CD: worldwide, sales of the album are normal.
With this in mind, GENUIN is focusing its strategy on making downloads and streaming available early on without allowing itself to be deterred by the fear of a collapsing CD market. Whereas in the 1980s, when the introduction of CDs heralded a golden age in the music market, the introduction of MP3 downloads in the 1990s marked a break in sales and marketing strategies. Many labels initially demonized MP3 files and digital downloads before later using them as a new way to reach their listeners. Things had barely settled before streaming and subscription models brought new wind into the market. GENUIN was established right at this moment of change, in 1998, and from its onset viewed the new digital distribution opportunities as an opportunity and asset for enjoying music in the digital age.
Together with Naxos digital, GENUIN quickly found a reliable partner that presents all of its new releases worldwide on virtually all of the digital portals available - whether as a stream, a MP3 file or a high-resolution HD Format. In this way, GENUIN provides all listeners an opportunity to find a medium optimally tailored to the way they enjoy classical music, be it the stream from a cell phone while on the road, the digital file on the computer’s iTunes library or the CD on the home stereo system.
GENUIN at Spotify (for registered users)
To the GENUIN CD catalog"Bach Without Words" on Spotify (for registered users)